Light Up 7Social media marketing

7-Eleven Social Media Marketing

Social media marketing for 7-Eleven Malaysia, by Light Up 7.

7-Eleven Social Media Marketing for 7-Eleven Malaysia
Client
7-Eleven Malaysia
Company
Light Up 7
Type
Social media marketing

The brief

Keep content fresh for an audience that already knows 7-Eleven well, build excitement for new products, and join the right trends at the right time.

What we did

Reintroducing Malaysia's favourite convenience store with regular content, launch moments for new offerings, livestream game events and an AR game for Chinese New Year.

  • Content strategy
  • Social media management
  • Live video engagement
  • Creative execution
  • 360 digital marketing

The result

An engaged audience and a steadily growing following.

22,401+Accounts reached, first livestream
23,622+Livestream comments
250+CNY AR game entries

Gallery

Who delivered it